Job description
Responsibilities will include;
Brand Development
Identifying Target Customers
Setting Clear Social Media Objectives
Developing Content Strategy
Developing Appropriate Promotion Strategy
Developing Engagement Strategy
Developing Conversion Strategy
Measuring & Analyzing Effort to Establish ROI
Daily taks will be to;
Manage social media marketing campaigns and day-to-day activities
Monitor trends in social media tools, applications, channels, design and strategy.
Qualifications
Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
Proficient in content marketing theory and application.
Experience sourcing and managing content development and publishing.
Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
Maintains excellent writing and language skills.
Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
Displays ability to effectively communicate information and ideas in written and video format.
Practices superior time management.
Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
Makes evident good technical understanding and can pick up new tools quickly.
Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
Possesses functional knowledge and/or personal experience with WordPress.
Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
