Job Description
The work of Digital Communications is central to the growth and success of the company. We generally only marketing ourselves using digital platforms, and so keeping these full of interesting and engaging content, is key to the promotion and prominence of the company. You are the public voice of the company and a key member of the team.
Digital Marketer Job Responsibilities
Content Creation
Creating and posting engaging written content on our site
Creating written communication for direct sales
Creating news stories from our members and the ecosystem
Distribution
Email marketing – In the form of our monthly newsletter and direct marketing via email
Social media management – Maintaining our social media engagement and growth (Insta, Facebook, Twitter, LinkedIn and G+)
Marketing and Awareness
Improving SEO and site visits to boost our sales
Community Communication
Events promotion – primarily via social media listings and email marketing
Events coverage – uploading images and engaging on Twitter
Community communication – Keeping our members informed with what is happening in the space, to build a community feeling
Online Presence
Keeping our digital assets up-to-date and looking hot
Keeping the company visible on listing sites, affiliate sites and online magazines
Qualifications for the Digital Marketer Job
Great natural writing ability – This is the core of your work so its very helpful foryou to be able to push out well-written and flowing copy, in your sleep
Good understanding of how social media works and how it can be used in marketing to drive brand awareness
Great analytical skills
Good personal style and an interest in taking over the world
A preference for working independently
Intelligent and a quick learner
Good with people (Our strategy for marketing Nairobi Garage is a lot to do with marketing our members and the cool things they are doing. Its much easier to do this when you can strike up a conversation over coffee with those in the space)
What you won’t need
Design skills – We have graphic designers we use who can put together designs for campaigns – but if you’re good at graphics, that’s always a plus!
Web design or development – We have a web developer who does any technical website updating
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