The project is titled, “Progressive mobilization and management of domestic resources for quality delivery of public services in the three counties of Kenya” and its overall objective is to support civil society organizations, community based organizations, and communities in Nairobi, Turkana and Wajir counties of Kenya, to be better placed to demand for progressive taxation, more accessible public services and accountable governance.
In doing this, the project seeks to overall contribute to a more progressive, transparent and accountable tax and expenditure regime that contributes to reduced inequality and improved quality of life for poor, vulnerable and marginalized communities in Kenya.
Budget making Process
The 2010 Kenya constitution makes provision for Public participation in the budget making process to ensure the tax payers priorities are reflected in the final budgets. Citizens are invited to give their proposals in writing or participate in actual discussion meetings.
However, there has been low uptake of public participation for various reasons including lack or limited information on how, where and when to participate.
To address this gap, Oxfam and national and local partners have been working to educate and influence citizens to participate in the budget process and to hold their duty bearers to account around domestic resource mobilization, allocation and utilization to essential services.
Objective
Oxfam and partners aim to use simplified animated videos to communicate the National and County budget making process to influence and inspire citizens to be more involved in this process through meaningful participation that ensures their priorities are reflected in the budgets.
The video targets the general public and tax payers in Nairobi, Turkana and Wajir to enable them identify key timelines along the budget cycle, that require their participation, as well as providing information on the existing platforms that they could use to participate in giving their input
Key themes and issues to consider
Both films should show the clear path of the budget making process in Kenya at national and county level.
They should clearly show all the stakeholders involved in the budget making process and clearly outline their roles in the process.
While they should be interesting, the videos should be factual in terms of data and timelines
The videos should be context specific, emotionally appealing and inspiring the target audience to take action.
Characters should be appealing, the voice used should also be appealing and relatable. The role of citizens on when and how they can get involved should clearly come out in the video.
The videos should end with a clear call to action
Deliverables
Final Concept and scripts
2 full version videos, each 3 minutes long one on national budget making process and one on county budget making process
3 county budget making process audio versions; one for Turkana, one for Wajir and one for Nairobi.
Qualifications for the Budget Making Animated Video and Radio Spots Job
The consultant should be a full time animator who has produced more than 10 animated videos from script to screen.
A minimum of 5 years experience in animation production
The consultant will be required to have a full fledged premise for animation, have the right equipment and software to carry out the job efficiently.
The consultant(s) should demonstrate ability to think creatively and be aware of the current trends and technologies to ensure high quality products.
Proven expertise in high quality products that resonate well and inspire action from the target audiences.
Strong research and analytical skills as evidenced by previous related assignments
Experience in behaviour change communication will be an added advantage
