Key challenges
Competing in an increasingly competitive environment to achieve a leading position category champion in key categories. Translating brand marketing actions into winning customer marketing actions He will report to the Country Manager.
Responsibilities for the Trade Marketing Manager Job
The position is based in Develops country/customer/channel 4P strategy
Defines Category trade marketing KPIs
Defines and manages the trade marketing budget
Develops and implements promotional strategy in line with brand priorities and media plans across customers/channels
Presenting on 4P strategy to customers
Key contact for the brand marketing team with regards to all promotional and customer activity.
Proactive in setting, communicating and executing objectives that contribute to the business unit’s results.
Acts as strong team player within the sales organisation, motivates and encourages others, shares ideas and best practices actively within the team.
Proven ability in linking commercial targets with viable action plans.
Ability to integrate thinking on customer, category and shoppers to identify and set customer performance targets.
Strong understanding and ability to apply category management principles and practices to improve in-store presence.
Effectively manages short term and long term customer tactics and strategies, able to respond to short term customer needs without damaging the long term business perspective.
Can positively manage customer/buyer expectations and objections, able to say no and maintain ongoing trading relationship.
Acts as key interface between brand marketing function and sales function
Sound financial ability and literacy, enabling the individual to effectively develop forecasts, identify trends, monitor performance against KPIs and track trade
Qualifications for the Trade Marketing Manager Job
Bachelors of Commerce Degree in Commerce or a business related field.
At least five (5) years’ experience of working in the marketing and commercial environment of which five (5) MUST be within a trade marketing role
