DUTIES OF A REGIONAL MARKETING AND COMMUNICATION MANAGER INCLUDE:
Lead the creation of brand awareness campaigns using key metrics to track success and manage outside agencies.
Create and support development of content creation across on and off line channels: video, withe paper, newsletter, website updating, case studies, shooting, Award.
Lead all digital marketing initiatives including SEO, SEM, social media, email marketing, digital partnerships, retargeting and marketing automation.
Develop proposals and detailed outlines for special events, and coordinate all event logistics to ensure outstanding promotion execution.
Implementing communications plans to increase brand awareness and recognition for the organisation.
Develop relationships with key media to secure and grow media coverage both online and offline.
Write press releases for national media and monitor press stories relating to the company and its brand.
Prepare and monitor marketing, communication and event costs, and ensures budgetary compliance.
CORE SKILLS & COMPETENCIES:
Must be an excellent communicator and presenter.
Must be persuasive and diplomatic.
Strong writing, editing, proofreading, layout and design, professional printing/publishing skills are essential.
Have good business awareness.
Must possess excellent organizational and planning skills.
Superior project management and time management skills.
A wide degree of creativity.
Have knowledge of a wide range of marketing techniques and concepts.
Self-motivated with a positive and professional attitude i.e. be able to respond well to pressure.
Photoshop skills are an added advantage.
Be organised and methodical
EXPERIENCE:
Bachelors or master’s degree in marketing, communication, business or a related field.
3-5 years of relevant experience.
Digital experience.
Previous experience as a Marketing Manager for a similar organisation is an added advantage.
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