Job Purpose:
This job exists to provide leadership in building brands, assess consumer and business conditions, develop and execute category and brand strategies to achieve financial and marketing business objectives for the brands within the NBD category.
Main Responsibilities:
Developing and implementing marketing and communication strategies to achieve the Division’s business objectives and overall company objectives;
Preparing annual marketing budgets and forecasts for television;
Guiding the effective management of advertising and promotions for the brand and will include the allocation, management and monitoring and periodic budget reporting while evaluating the effectiveness of the marketing initiatives;
Working closely with key stakeholders in editorial, programming and advertising to align business objectives and marketing plans;
Regular analysis of market research to develop insights for product development, brand positioning and brand equity growth;
Preparation of brand reports and market trends analysis for review and presentation;
Coordinating new brand initiatives and launches;
Identifying, analyzing and understanding consumer and market trends;
Partnership building and collaboration with agencies, clients and PR partners while ensuring great output and best value for television; and
Understanding, gathering, analyzing and generating insights from the market and industry.
Qualifications Experience & skills:
Bachelor’s degree in marketing
Five (5) years of relevant product or brand management experience, preferably in broadcast media;
Chartered Institute of Marketing Professional qualification;
Ability to interpret and execute long term marketing and programming plans;
Strong interpersonal and project management skills;
Capacity to develop plans, interpret trends for influencing programs;
Proven creativity in past current and past assignments.
