Responsibilities for the Media Planner & Buyer Job
Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience.
Negotiate and purchase television, radio, and print media for all accounts within an assigned group of markets.
Keeping up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (television and radio).
Estimate, updates and adjusts all broadcast ratings per demographic, per quarter.
Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising. Designs optimum buys in terms of cost efficiency, goals delivery and vendor agreements.
Executes all media plans in the assigned group of markets within established budgets; buys media space and air time.
Meets with media representatives and accesses media database to research available options for media placement.
Maintains all media buys and is responsible for the post-buy results of all buys.
Monitors buys in progress by spot checking placement and negotiating credit or billing adjustments when necessary.
Tracks media expenditures to ensure agency and client budget compliance.
Booking individual advertising spots, e.g. pages, posters, internet banners, broadcast adverts, etc.
Analyzing the effectiveness of the campaign and using this data to inform future campaigns.
Working on a range of client accounts at the same time, often juggling various projects and deadlines.
Supporting the media manager and other colleagues.
Collaborates with clients and media team members to resolve media billing issues.
Qualifications for the Media Planner & Buyer Job
Strong interpersonal and relationship building skills are required.
Effective and professional client facing skills.
Team player and able to work with minimal supervision
Confident working under pressure and to tight deadlines.
Strong work ethos and flexibility.
Dedication and enthusiasm for delivering high standard of work and adding value to projects for the clients.
Willingness to learn.
