Roles for the Social Media & Marketing Executive Job
Plan and execute online and offline marketing campaigns (develop a monthly social media calendar), accompanied by a method of tracking and reporting, to include building fan base numbers
Be able to conceptualise and develop all event-related marketing materials
Expand and maintain customer email database â— Compile content for third-parties such as partner marketers.
Write and distribute regularly scheduled online newsletters
Develop new partnerships and maintaining strong industry relationships
Develop content for the website, update as needed, perform visitor analytics
You must identify the factors that shape the restaurants and appeal to customers. Monitor customer reviews to identify strengths and weaknesses. Speak to guests in person or in follow up calls.
Review hospitality industry research to identify trends that could affect the restaurant
Social Media & Marketing Executive Job Qualifications
Bachelor’s degree in media related course or its equivalent
A minimum 1 years marketing & social media experience
Strong interest in hospitality events and marketing
Proficiency with Google Docs / MS Office
Self-motivated and confident in making sound business decisions
Work creatively with limited resources
Experience with tight deadlines for managing projects Ability to build strong relationships with outside partners and possess strong negotiating skills
Demonstrated sound organizational and coordination skills
Proven job reliability, diligence, dedication and attention to detail
Ability to travel and work weekends
Must demonstrate the evidence of his/her ability to handle photography and art work
Must have worked in a restaurant/ hotel/ hospitality or online marketing set up for at least 1 year
