The Content Marketing Manager will formulate a content marketing plan with the Kenyan business situation in mind in order to increase ARPU and renewal rate. He/she will cooperate with overseas operation to reach operations target.
Responsibilities for the Content Marketing Manager Job
Responsible for the whole content marketing strategy. Will formulate content marketing promotion and cooperate overseas operation to reach operation target.
Responsible for content marketing for digital TV international channels, self-produced channels, sports channels and other main programs.
Responsible for formulating team building, work plans and KPI system of the Kenyan content marketing team.
According to the situation of group and oversea, closely observe and analyze competitors’ content marketing strategies. Develop and creative new content marketing mode base on the group’s situation to increase the income of company.
According to the whole content marketing strategy, formulate relative or special content activity plan and marketing plan with offline activity.
Summarize and collect content marketing report.
Coordinate different media resources, supplier resources and each channel to obtain resources, cooperation channel and content promotion.
According to the strategy of group content marketing, coordinate each department to do content marketing. Provide effective core content resource and promotion plan.
Other relative content marketing work
Requirements for the Content Marketing Manager Job
5-7 years’ experience for content marketing. More than 3 years managerial experience in in content marketing.
Must be familiar with operation mode and video operation on internet.
Content marketing working experience in broadcasting and TV or internet video is essential
More than 3 years’ experience of team management. Be good at interpersonal
Communication and team building.
Be able to formulate content marketing strategy independently.
Must be fluent in both written and spoken English.
Education Qualification
A Bachelor’s Degree in Marketing, Communication.
A Master’s Degree or MBA will be a priority.
Authority
Suggestion, examination and approval authority of content marketing plan.
Suggestion authority of promotion content.
Formulation authority of content marketing strategy.
Assessment authority of group and Kenyan Project content marketing department.
Monitoring and execution authority of content marketing.
Examination and approval authority of content marketing budget.
