The Role
This role will report to the General Manager and will lead a team of marketing colleagues (8+) supporting at the Point of Prescription (POP) and Point of Sale (POS) across Sub-Saharan Africa (Kenya, Lagos & Cote D’Ivoire)
Responsibilities:
Deliver brand Revenue and IBA within agreed OpEx budget
Forecast brand performance and track progress towards target
Prioritize brands within the key Therapy Areas (TA) across Sub-Saharan Africa
Invest A&P directly behind the brands in the highest potential markets
Identify and leverage synergies across markets
Develop Strategy, Tactics, Execution & Metrics plans for each Therapy Area and their subsequent brands
Align with Regional brand plans but specific to target markets
Ensure there is a defined digital Tactical Matrix to support each TA
Provide local insights and brand feedback to Regional Marketing teams
Ensure that programs and materials supplied are fit for purpose
Select best-fitting modules from Regional content with (minimal) adaptation/trans-creation as needed
Manage local agencies for trans-creation within guidelines and budget
Ensure operational excellence in the execution of the STEM plans in-market
Close collaboration with Country Sales Teams to ensure the Field Force Equation is well defined.
Appropriate monitoring of KPIs in close partnership with the Sales Teams
Coach and develop Marketing colleagues to achieve a High Performance Culture
Member of the Marketing Leadership forum
Drive evolution of commercial model ensuring deployment of multichannel communication enhancing overall customer engagement
Partner with the Regional Marketing Lead to align on plans to maximize growth and penetration of Portfolio
The Person
10+ years of Marketing experience with a background in multinational pharmaceutical organisations; having led a marketing team and comfortable working in a matrix structure. Senior Manager grades and above will be considered
Bachelors Degree with a Masters being preferred
TECHNICAL SKILLS REQUIREMENTS:
Expect candidates to demonstrate these commercial /management competencies
Strategic and Operational Business/Marketing Planning
Marketing, Customer and Competitor Insight
Developing people
Data analysis, interpretation and communications
Performance and Program Metrics
Matrix leadership (Regional Marketing, FF, Commercial Leads, CM)
Fluency in French is desirable
Excellent written and verbal communication (English language)
