Responsibilities for the Key Accounts Manager Job
Achieve product availability targets through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by brand category.
Enhance product accessibility through identifying and negotiating SOVI(Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand category
Promote product affordability on price by ensuring adherence to Recommended Retail Price (RPP) guidelines per strategic focus brand by channel and outlet type.
Identify, negotiate, plan and execute activation opportunities such as promotions and tastings with customer in line with national sales plan.
Aligning sales functional excellence to changing market demands to the market need of the assigned portfolio to ensure sustained business operations and growth.
Establishing and managing winning trading relationships with the key contacts in the allocated portfolio for the overall benefit of the business.
Using the SFA tool to analyse the market in terms of demand and use this information to manage metrics including calls, strike rate targets, outlet expansion, sales volume, profit, and expenses associated with selling products to the key accounts.
Execute key distribution, placement, pricing and promotion initiatives within assigned accounts to achieve target sales revenue in a profitable manner.
Collaborate with marketing teams regarding strategies to develop understanding of product distribution, placement, pricing and promotional initiatives.
Effectively gather, interpret and utilize multiple information sources to develop customer-specific tactical plans and programs.
Work in collaboration with distributors to ensure that the key accounts are fully serviced as per agreed SLAs.
Organize and manage the available human capital within the department through training, development, performance management and proper positioning to ensure optimal productivity and high value services to internal and external customers.
Key Accounts Manager Job Requirements
Bachelor degree in Business field.
A Master’s degree in a relevant field will be an added advantage.
A minimum of 5 years’ experience in retail and experience with key accounts preferably in a beverage environment.
Practical experience in use of MS packages and ERP systems.Competencies/Attributes
A good appreciation of financial management concepts and profitability analysis.
Ability to build and maintain strategic relationships.
Good understanding of the sales environment and existing markets.
Highly developed customer management skills.
Passionate about achieving sales targets.
Demonstrated problem solving abilities and solution implementation.
High level of integrity.Relationships and working contacts
Internal – sales and distribution, marketing and warehousing departments
External – Key Accounts, potential customers, distributors.Work Environment
This is an office based role with frequent field visits.
