PR & Social Media Executive

Responsibilities for the PR & Social Media Executive Job
Curate relevant content to reach the company’s ideal customers
Create, curate, and manage all published content (images, video and written)
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
Conduct online advocacy and open stream for cross promotions
Develop and expand community and/or blogger outreach efforts
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog)
Design, create and manage promotions and Social ad campaigns
Compile report for management showing results (ROI)
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate
Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics
Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly
Monitor trends in Social Media tools, applications, channels, design and strategy
Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the
Social Media campaigns
Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Qualifications for the PR & Social Media Executive Job
Marketing Degree
Minimum 2 years’ experience in a similar industry
Ability to demonstrates creativity and documented immersion in various social media platforms
Proficient in content marketing theory and application
Working knowledge of principles of SEO
Have experience in sourcing and managing content development and publishing
Possesses functional knowledge and/or personal experience with WordPress
Demonstrates winning Social Customer Service techniques
Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
Ability to take the lead and guide other employees when necessary