Responsible for the execution of the marketing campaigns, as well as ongoing customer engagement and brand tracking across our social and digital media platforms.
Brand Manager Job Responsibilities
Constantly monitor our digital and social media footprint and respond to customer comments and feedback within the framework of global brand guidelines.
Collaborate with the regional marketing offices and Franchisee leadership to develop communication campaign windows through traditional media.
Interact with agency partners to localize creative content for instore and outdoor communication and printed materials, while ensuring brand standards are maintained.
Effect successful communication strategies through the purchase of traditional above the line media and digital/social platform advertising through our local media and agency partners.
Study, analyze and report on traditional and digital marketing initiatives of our competitors.
Deeply understand the local trade areas of each of our retail outlets and work with the operational teams to craft individualized local store marketing initiatives to drive profitable traffic to each of our stores
Execute ideas across digital communication platforms using bestinclass techniques
Control marketing spend allocated.
Qualifications for the Brand Executive Job
Bachelors Degree in Marketing or related filed
Minimum of three years’ work experience as a Brand Manager preferably in FMCG or retail services
Experience in brand equity marketing, brand communication and project management.
Computer literacy (Excel, Word, and PowerPoint with Illustrator and Photoshop a plus)
Ability to translate data into compelling insights that resonate with business leaders
High work ethic, tenacious and an ability to work without close supervision
Strong facilitation skills including an ability to confidently engage with senior leaders
Adaptability and flexibility – willing to work on a variety of projects and perform in multiple roles
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