Roles for the Business Intelligence Officer Job
Monitor marketing activities: Work with the marketing manager in monitoring above-the-line and below-the-line marketing activities. These are advertising, instore promotions, merchandising etc.
Manage product tracking and consumer engagement database, including troubleshooting issues and building new functionality
Analyse data and prepare reports from marketing activities, sales registrations, and SMS and phone based surveys
Monitor sales data and advising sales & marketing team weekly on trends
Understand the Kenyan media landscape (market share, demographics, etc.) and communicate trends and current events to management.
Monitor, analyse and optimise ROI of marketing campaigns.
Help create and tracking sales & marketing KPIs systematically and in a variety of ways
Communicate sales & marketing data to staff
Quickly and flexibly create solutions for obtaining, sharing, and displaying data
Help implement and monitor CRM software for use by sales staff
Aid in monetisation and finding novel uses for Burn data
Other roles as advised by the sales and marketing leads
Business Intelligence Officer Job Requirements
Technical background preferred
Data analysis and reporting
Good communication skills
Knowledge of sales and marketing fields
Coding skills, particularly Python
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