Market Research Officer Job Responsibilities
Monitor and forecast marketing and sales trends
Understand business objectives and design surveys to discover prospective customer’s preferences
Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operations
Measure the effectiveness of marketing programs and strategies
Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
Gather data about consumers, competitors, and market conditions
Analyze data using statistical software
Use online market research and catalogue findings to databases
Convert complex data and findings into understandable tables, graphs, and written reports
Prepare reports and present results to clients and management
Remain fully informed on market trends, other parties researches and implement best practices
Perform valid and reliable market research SWOT analysis
Qualifications for the Market Research Officer Job
Degree/Diploma in Sales and Marketing, Statistics, or any other related field
Minimum 5 years’ proven experience in Marketing Research.
Familiarity with CRM Programs
Proficiency in MS Office Applications and Computer Operations.
Strong communication, presentation and negotiation skills.
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