Job description
Initiate and implement marketing programs to ensure that marketing targets are met across countries
Generate local consumer demand and salience for all brand categories handled by sales team
Determine marketing campaign and media-mix in consonance with Brand Strategy
Develop and execute trade schemes by customer whiles supporting local teams
Launch new variants/new packets/new packaging as planned
Workout value and volume targets for each month by LOB with clear plans of achieving budget numbers
Develop quarterly and monthly plans at account level with clear promotional strategy and price plans with sales team
Drive OSA with agreed assortment plan at channel level while planning activities on key SKU’s
Design and update plannograms and SKU Assortments to incorporate NPDs, delisting of slow & obsolete SKU etc
Lead the performance communication at category level & highlight gaps on the opportunity area.
Qualifications:
A University Degree
Minimum 6 years Marketing experience within FMCG Sales & Distribution
