JOB SUMMARY
The Marketing Manager is responsible for developing and executing consumer centric marketing plans geared towards the development, growth and retention of our expanding consumer base in Nairobi.
Job Responsibilities
In liaison with the executive team, develop and execute an effective marketing strategy that delivers on the set business objectives
Prepare, manage and monitor short term and long term marketing budgets
Design, plan and execute consumer marketing strategies, by neighbourhood for greater Nairobi.
Define success metrics, monitor campaign spending, and proactively make recommendations about how to optimize campaigns and investment across channels.
Coordinate and provide guidance on the development and execution of all activities and campaigns geared towards brand strength and endearment across all platforms
Implement BTL / offline marketing campaigns.
Utilize market research data to anticipate consumer/competition trends, assess strategic implications & optimize business potential
Ensures annual marketing plans are prepared on time and that they remain aggressive/focused to achieve annual & long-term business objectives
Convene regular action/progress review meetings where the head of consumer marketing is updated to ensure milestone plans for activities in the year are achieved on time
Lead the client/agency relationship and challenge agency to ensure best possible output on the brand
Ensure brand visibility across all engagement platforms including KOKO Networks agent outlets
Regularly review and deepen the understanding of the consumer and SME in Nairobi, including mass-market Nairobi (e.g. informal settlements)
Build and maintain relationships with all stakeholders such as media, suppliers and customers
Drive the performance of the marketing team through guidance, motivation and performance management
Qualifications Required
Bachelor’s and/or master’s degree in business, marketing or related field
Experience in the FMCG or project driven organizations is desirable
At least 5 years experience in a similar role
Experience with multimedia, digital marketing strategy, content production and evaluation
Go getter personality with deep enthusiasm for consumer marketing
Self driven individual with a passion for brand excellence
Up-to-date with the latest trends and best practices in consumer marketing and measurement
Experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate high acquisition and return on investment
Excellent leadership and communication skills, MS office and digital marketing savvy
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