Location: Kagwe – KiambuNature of Job: Full time
Developing and executing the Trade Marketing strategy of the Brand to achieve defined business objectives with the Brand Team and responsible for ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility.
Responsibilities for the Marketing Supervisor Job
Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
Develop Consumer promotions in collaboration with the Commercial Manager and Regional Sales Managers and support Market executions
Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed
To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence.
Carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
Work closely with the commercial team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
Report sales needs and field intelligence to commercial / marketing teams
Analyse brand sell through results by channel and make recommendations to increase results
Manage budget for the specific Trade Marketing activities
Marketing Supervisor Job Qualifications
Undergraduate degree/Diploma in Marketing with minimum 5 years experience in a Trade Marketing.
Experience in a relevant industry preferable fast-moving consumer-goods (FMCG)
Great oral and written communication skills;
Good at planning and organizing to ensure priority task management.
Valid Driving License
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