Marketing & PR Manager Job Responsibilities
Develop a marketing communications plan including strategy, goals, budget and tactics
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Raise awareness of the Enkavilla brand among its target audience
Development of vibrant digital social media platforms including Websites, Facebook, YouTube and Twitter
Raise Enkavillas public profile, visibility and awareness of the new brands to internal, local, regional and international stakeholders in 2017
Commission an independent AD Track Audit at the beginning and at the end of the campaigns to determine brand affinity.
Undertake an annual brand audit to evaluate the progress
Conduct continuous research to establish the relevance and impact of the current brands for Enkavilla Projects.
Develop annual budgets for branding, communication, Public Relations and media campaigns in conjunction with Advertising Agencies.
Conceptualize and commission design of adverts and documentaries for advertisement
Develop annual brand, Public Relations and communications strategies and plans
Coordinate all public relations activities
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, byline articles and keynote presentations
Monitor, analyze and communicate PR results on a quarterly basis
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Requirements for the Marketing & PR Manager Job
5 years plus proven working experience in Marketing and public relations required
Proven track record designing and executing successful public relations campaigns at both a local and national level
Strong relationships with both local and national business and industry media outlets
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
Exceptional writing and editing skills
Solid experience with social media including blogs, Facebook, Twitter, etc
Event planning experience
Real Estate experience an added advantage
BA/MA degree in Marketing, Advertising, Communications or a related discipline
Marketing & PR Manager Job
