Roles and Responsibilities
1. Analyzing Consumer markets
2. Developing and targeting market segments
3. Setting product strategy
4. Designing and managing marketing services
5. Developing pricing strategies
6. Developing marketing channels and networks
7. Introducing new market offerings
8. Manage retail networks
9. Designing and managing marketing services
10. Develop service components for each product.
Developing pricing strategies
11. Determine break even points for each product
12. Develop appropriate pricing strategies for each product
13. Create a mechanism to track market prices from competition
Developing marketing channels and networks
14. Design appropriate channels for each product category
Ensure proper channel management
Managing distributors and wholesaler networks
15. Develop strategies of how to bring distributors and retailers on board to use CIS products.
Introducing new market offerings
16. Set up an appropriate New Product Development strategy
17. Manage the New Product Development process
18. Develop the route to market strategies for New products
REQUIREMENTS Technical Skills
5 years experience in marketing management
Bachelor’s degree in journalism, communications, marketing or other related field
Masters in Marketing will be an added advantage
B2B marketing experience preferred or experience in marketing intangible products & services in a big corporation
Strong analytical and project management skills.
Good technological skills covering social media management, Data Analytics and Mobile marketing
Soft Skills
Excellent communication skills both written and verbal
Confident and dynamic personality.
Strong creative outlook
Detail-oriented
Efficient at multi-tasking
Strong organizational skills
