Reporting to the Trade Marketing Manager, the Trade Marketing Executive shall be responsible for executing the Trade Marketing strategy of the brand to achieve defined business objectives (KPIs) at the trade level.
The key role shall be supporting the sales team and be the interface between marketing and sales department with the responsibility for ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility, partner acquisition consumer recruitment and drive sales performance.
Responsibilities for the Trade Marketing Executive Jobs
Interface between sales and marketing in the articulation of the marketing programs to support acquisition, consumer recruitment and driving sales
Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
Identify and develop necessary Point of Sales tools to increase brand presence and market share
Develop on ground channel and consumer promotions in collaboration with the Regional Sales Manager and support Market executions
Create and maintain trade calendar of activities working with both the Sales and Marketing teams
Monitor and evaluate TM programs and activities to measure effectiveness and recommendation of improvements as needed
To implement and track Trade Marketing programmes for retailers
Carry out specific Trade Marketing programmes in lien with overall marketing communication strategy
Work closely with the retail & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
Report sales needs and field intelligence to sale and marketing teams
Analyse brand sell through results by channel and make recommendations to increase results
Manage budget and ROI for his/her specific Trade Marketing activities
Marketing Job Qualifications
A degree or diploma in a marketing related discipline
Minimum 3 years’ experience in trade marketing activations
Very good knowledge of the retail market in Kenya
Driving license with BCE approvals a MUST
Experience in market and route planning
Agency and partnership management experience
An energized, organized and business-driven approach is highly desirable
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