Position Purpose & Scope
Responsible for developing and maintaining marketing strategies, evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed to meet agreed company and oversees all marketing, advertising and promotional staff and activities.
Increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the local market
Principal Accountabilities
Marketing Communication and public relations
Marketing Strategies , Planning and budgeting
Operations Strategies
Marketing Team Management.
Marketing Manager Job Responsibilities
To research analyze and evaluate the competitive market environment
Monitor threats and opportunities and amend actions where necessary, to ensure brand/Sales development
To research – analyze all marketing activities of our business (sales – product mix – customer profile –demographic etc.) – campaign and propose effective ideas on :
Product positioning
Chain Positioning
Merchandise Point of Purchasing /Point of Sale
Market advertising activities
Sales & Service training
Develops, manages and implements creative, effective and successful annual marketing plans for the stores along with the chain marketing strategy and annual market plan and budget
Marketing plans should include – Advertising, Sales Promotion, Public Relations, Product Development,
Pricing & Distribution
Keep effective control of budgets
Prepare complete presentation of any advertising/promotional campaign to CEO
Supervises the monitoring of all advertising campaigns, news related to competitor to keep abreast of any developments to act accordingly
Maintain close liaison with all departments on activities and seek any advise if required
Undertake any other responsibilities assigned to him by the CEO
Qualifications for the Marketing Manager Job
Bachelors or Masters degree in Marketing
Professional chartered marketer (CIM).
Proven track record of success in senior marketing roles.
Confident, driven and dynamic leader.
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