Roles
Responsible for the performance, both sales and service, throughout Eastern Africa
Be the first point of contact for the regional distributors
Assist in providing distributor training and meetings
Assist with in-country marketing events including pre- and post-event activities
Complete relevant tenders in the region
Provide up-to-date sales reports, market updates, price lists etc.
Promote the entire GeneXpert range of products, including both HBDC and commercial assays and C360
Check contract compliance for regional distributors
Communicate Cepheid information with distributors (webinars, new products, brochures, etc.)
Evaluate distributor performance and liaise with potential new distributors if necessary
Maintain a contact database of the distributors’ employees, customers, KOLs and KVLs in-country
Work closely with NGOs, MOH, funders and implementation partners and maintain good relationships (CHAI, MSF, CDC, etc.)
Support studies and evaluations (demo placements, sample requests, training, etc.)
Develop and monitor systems for sales and marketing KPI measurement
Assist in opening new markets in region (prisons, mobile units, mines, military etc.)
Launch marketing campaigns for distributors and determine effectiveness
Arrange meetings with KOLs in region
Manage commission payments to distributors
