Marketing & Enrollment Manager Senior Operations Officer – Finance Marketing Manager Sales Manager Retail Marketing Executive Accountant

The Marketing & Enrollment Manager coordinates;
All aspects of market research.
Brand compliance and monitoring.
Campaign design and evaluation.
Product development.
Content strategy.
Digital outreach.
Public relations.
Sales and new market feasibility testing.
Success in the role will be measured by:
(i) evidence of increased positive market visibility and stakeholder engagement; and
(ii) numbers of enrolled and paid-up students.
Key Responsibilities
 The incumbent will:
As member of the senior management team, contribute to the overall business strategy for all business lines for the Group, including special initiatives, joint ventures and partnerships.
Keep up-to-date with industry, maintaining awareness of competitor activity and market trends.
Perform ongoing competitive market research and positioning to aggressively drive enrolment.
Continually scan the environment for potential opportunities for new products and partnerships.
Lead and monitor digital content development, tracking and evaluation.
Establish systems and processes for lead generation, tracking, closing and evaluation.
Negotiate and close sales with support of the marketing team.
Deliver effective communications campaigns differentiated for various stakeholders.
Lead development, delivery and distribution of exceptional marketing collateral (including social media)
Support all defining transactions (market testing/entry, joint ventures, acquisitions, etc.)
Develop long-term professional relationships with existing, new and potential clients.
Identify and build a long-term active pipeline, including both existing and potential markets.
Develop and execute tools and processes to strengthen sales outreach and support function.
Represent the Company at industry events, in Kenya and globally.
Establish and grow relationships with local, regional and international media.
Lead brand development, monitoring and compliance.
Plan and manage training and marketing events.
Create and monitor market share and other performance metrics.
Build, train, mentor and motivate a business development team supported by a sales force.
Supervise suppliers and subordinate staff and support peers and seniors as needed.
Any other tasks assigned.
Requirements
The ideal candidate should have over 10 years’ experience, demonstrating experience in growing market penetration and sales volumes for new products.
S/he holds an MBA and/or professional marketing credentials and has exposure to global best practice in higher education marketing.
Additional Skills
Formal training in marketing and business development
Selling and closing skills
Good command of Microsoft Office
Excellent spoken and written Business English
Strong work ethic, integrity, initiative and attention to detail
Leadership and team-building skills
Strong analytical, organizational and strategic skills
Polished professional appearance and demeanor.
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