The ideal candidate will be a Kenyan citizen who has the following:
Key QualificationsProfessional Qualifications and Experience
Bachelor’s Degree in Marketing or related field would be an added advantage
Professional Training in Marketing
Membership of MSK
Knowledge of Graphic Design
Over 3 years’ in a similar/related role, preferably working for a private members club
Knowledge in Technical Areas (experience);Key DutiesThe Marketing Executive is responsible for:
• Coming up with a Marketing strategy for Club.• Increasing revenue through enrolling new members to the Club.• Coordinating events within the Club as a revenue line.• Identifying marketing opportunities by identifying consumer requirements, ability to conduct a SWOT analysis, and establish targeted market share.• Improving product marketability and profitability by researching, identifying and capitalizing on market opportunities.• Enhancing social media presence of the Club• Identifying product improvements or new products by remaining current on industry trends, market activities and competitors.• Creating awareness of the Club in the market for proper positioning.• Preparing promotional event flyers for Club Events.• Confirming with HODs on the upcoming events and posting them on the website and social media platforms.• Developing customer satisfaction programs.• Improving total quality of the Club in liaison with other managers.• Ensuring awareness of the Club events and services to the existing members.• Maintaining and updating information on the Club’s website.• Preparing and supervising the production of publicity brochures, handouts, direct meal leaflets, promotional videos, photographs, films and multimedia programs.• Managing Media and information dissemination.• Any other duty as may be assigned from time to time.The Marketing Executive will report to the Club Manager on issues related to Club Marketing.
Competencies & Interpersonal Skills
Negotiating skills
Public relation skills
Good communication skills
Good interpersonal skills
Customer care skills
Creative and innovative
Assertive and focused person
Sales and marketing skills
DISCLAIMER CLAUSE: The job description may vary as deemed appropriate by Management.
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