Job Summary: The marketing executive will manage all the marking efforts for our group as per the detailed description below.
The position requires someone willing to work in a dynamic entrepreneurial environment who is a self-starter.
Duties and Responsibilities
Developing opportunities for advertising that involves advertising in regional, national, and specialist publications.
Building strong relationships with a wide range of stakeholders such as suppliers, customers, colleagues etc.
Managing marketing materials production, include leaflets, flyers and posters. This involves proofreading and writing, liaising with printers and designers.
Arranging effective marketing materials distribution.
Reviewing documents for brand consistency before they are shared with external parties
Implementing marketing research, brand awareness, customer surveys, and analyze demands of the customers.
Securing sponsorship and assisting in publicity and marketing plans and strategies.
Analyzing product and market pricing.
Developing, contributing to, long-term marketing plans, and strategies.
Building up and maintaining contacts with media.
Writing and distributing the press releases.
Maintaining and updating mail database and measuring marketing campaigns.
Supervising the activities of a company competitor.
Assisting in delivering of approved marketing strategies.
Managing and implementing distribution of the product.
Coordinating with and reporting to managers in carrying out campaigns.
Attending and organizing exhibitions, sales and promotional events.
Acting as liaison between the suppliers, media and clients.
Arranging and monitoring promotional materials distributional activities.
Carrying out marketing campaigns on email, social media etc for company products and services, events etc
Visiting clients to make product pitches on a case by case basis.
Maintaining the company blog in conjunction with the team.
Organizing and coordinating company events.
Liaise with clients to follow up on details on projects
Skills and Specifications
Should be aware of financial, and markets implications.
Identify segments in the market, potential markets, and niches.
Immense knowledge in competitor’s products and services.
Good knowledge of marketing strategies and principles.
Quick understanding of new technologies and implement them in marketing.
Effective copy writing skills. Capable enough to redraft technical text for a broader and all kinds of audience.
Active team player and should communicate well to the entire team by interacting enthusiastically and motivated manner.
Ability in implementing strategies and user or adapt tactfulness.
Capability to think out of box and should be very creative.
Ability to formulate strategies and plan.
Capable to adjust and work with various teams.
Efficient organizational skills and excellent project management skills.
Capable to work under high pressure and reach deadlines.
Confident and effective in decision-making.
Ability in managing the budget for the campaign.
Positive attitude with great innovative and creativity skills.
Education and Qualifications
Degree in Marketing would be an advantage as would CIM qualification.
2-3 years experience in a similar role.
Strong project management/organisational skills.
Ability to use spreadsheets to analyse data and spot trends.
Understanding of customer segmentation.
Background in consulting or making presentations.
Excellent communication and writing skills.
Attentive to details.
Experience managing social media pages (FB, LinkedIn, Twitter).
Female candidates encouraged to apply.
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