Key Accountabilities:
Ensure their category is available and visible at all points of sales in general and modern trade; work with ASMs to ensure execution in all areas nationally.
Ensure Merchandising material is appropriately placed at all points of sale; Work with ASMs to ensure execution in all areas nationally.
Plan and Execute all advertising and promotional activities for the category ,leverage on consumer marketing platforms; work with Marketing manager and agencies.
Forecast demand for their category based on marketing plans and external factors; work with supply chain planner.
Responsible for budget development, revenue and marketing budget for the category; work with Country sales manager and Business Unit head.
Identify Growth and innovation opportunities through generation of consumer and marketing insights; work with NPD team
Responsible for competitive analysis and ensure pricing and value chain models are competitive and well defined for their category; work with FBP and CSM, approval by BUH.
Education and Training Requirements:
A University Degree in Business/Sales/Marketing or similar related field.
At least 5 years experience in similar /adjacent role in FMCG.
Solid knowledge of sales and marketing principles especially in FMCG.
Competencies:
An analytical, detail oriented mind with strong bias for execution and ability to execute through people.
Ability to work well under pressure in a fast paced environment.
Ability to build relationships with and influence internal and external stakeholders
