Responsibilities for the Head of PR Job
Develop a marketing communications plan including strategy, goals, budget and tactics
Coordinate all public relations activities
Manage media inquiries and interview requests
Monitor, analyze and communicate public relations results
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Attend strategy meetings and brainstorm on media buying initiatives and suggestions
Discuss projects with clients
Decide how best way to communicate message
Build relationships with media sales companies
Negotiate rates with media sales companies to obtain most competitive prices
Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences
Qualifications for the Head of PR Job
Degree / Diploma in Advertising, Communications, PR or a Business related field
3-5 years’ experience in a media firm
Good communication skills
Exceptional writing and editing skills Good reporting skills
Good presentation skills
