Summary Of ResponsibilitiesReporting to the Group Director of Sales & Marketing Kenya, the role is based in Nairobi at Fairmont The Norfolk and oversees internet marketing of the three properties; Fairmont The Norfolk, Fairmont Mount Kenya Safari Club and Fairmont Mara Safari Club. Responsibilities and essential job functions include but are not limited to the following:
Develop and execute annual E-Marketing plan including:Online distribution managementDatabase Acquisition and e-mail campaignsSearch engines’ optimization / marketing activitiesSocial mediaOnline advertisingMobile marketingTracking, analysis and control
Preserve brand standards and price consistency across all online distribution channels.
Gather and analyze intelligence on markets’ threats and opportunities.
Manage various e-tools. For example: eCRM (Customer Relationship Management), websites’ CMSs (Content Management System), Social Media Management Platform etc.
Build a destination-focused web strategy.
Manage strategic alliances with online travel agencies.
Stimulate support and development of the online strategy within the hotel.
Other duties as assigned
Primary LocationKenya-Nairobi-Fairmont The NorfolkEmployee StatusRegularJob LevelManagement / SupervisoryShiftDay JobTravelYes, 10 % of the Time
Qualifications
Previous leadership experience within marketing required
Computer literate in Microsoft Window applications and other relevant computer applications required
University/College degree in a related discipline required
Excellent communication skills, both written and verbal required
Strong interpersonal and problem solving abilities
Highly responsible & reliable
Familiarity with Content Management systems.
Basic html knowledge an asset
Comfortable working with photo-editing software; Photoshop for example
Familiarity with Google Analytics or other web analytics tools and metrics
Past experience purchasing online display advertising and coordinating online campaigns
Knowledge of search engine optimization practices also an asset
Passionate about the digital world, self starter and Fast learner
Comfortable working with various Microsoft Office applications; Word, Excel, PowerPoint Visa Requirements: Must be eligible to work in Kenya
