Market Research Analyst Job Responsibilities
Identifying new business opportunities through developing a knowledge of prospective clients, the market and competitors and tailoring the company’s unique selling proposition and product offerings to meet these needs
Development and implementation of a targeted plan for generating revenue for the business from current and prospective clients
Managing relationships with prospective and existing clients through identifying and interacting with key decision makers within the organization
Design and execute research projects that deliver high level and insightful reports for external clients
Design and execute internal projects that provide insightful and informative reports for internal consumption and to fuel innovation.
Conducting analysis on data collected and using it to deliver insights and make recommendations to clients in alignment with their needs and requirements
Compiling and delivering creative and insightful reports to clients which meet and accurately present the brand
Manages each project efficiently and effectively in accordance with company policy and procedures
Ensures that each project fulfils the brief and that the clients’ needs and requirements are met
Qualifications and Competences
At least a Bachelors degree in the fields of research with additional training in advertising, marketing research and communication
Minimum three years’ experience in a similar position. No more than 7 years’ work experience
Demonstration of good leadership and management skills
Demonstrates an awareness of current events
Excellent reporting and presentation skills
Excellent interpersonal skills
Salary scale – Kes 80,000.00 – 100,000.00
