We’re looking for someone who’s passionate about the power of connectivity across all channels.
S/he must feel comfortable developing products and communication strategies across technological platforms and understands how best to leverage them to unlock the most impact.
Our new Connectivity Specialist should feel comfortable managing big projects while getting down into the details.
S/he should be both highly analytic and creative, a great communicator and a fantastic team player.
S/he will play a key role in the Creative team and work closely with a team of extremely talented people who develop and generate high quality content for girls and women.
Culture: We’re a small group of bold, smart, dedicated individuals from diverse backgrounds who are passionate about changing the landscape for girls and women.
We’re a tight knit team of big thinkers and dreamers who are constantly pushing ahead, innovating, and moving fast to have the greatest impact. Join our team and be a part of building a groundbreaking and exciting movement.
ZanaAfrica values girls and women’s’ right to choice in their reproductive health management, including access to family planning and abortion services. Any hired candidate will be expected to represent such values internally and to external partners. Responsibilities
Develop the first SMS platform in Kenya (to our knowledge) that delivers critical reproductive health and life skills information to young adolescent girls (10-14)
Collaborate with local SMS platform provider to build an SMS-based interface that is easy to use and engaging for young adolescent girls in Kilifi, Kenya
Work closely with Girl-Content and Monitoring & Evaluation Teams to design a content strategy that reflects girls’ needs and wants and results in rapid product uptake
Conduct user testing to ensure all products developed are rapidly iterated and optimized for girls’ use and enjoyment
Optimize product to minimize project costs per use of the platform and monitor overall budget for the project with the Creative Producer
Coordinate with the Creative Director and Production Director to ensure timelines and deliverables are being met
Ensure all products developed are designed to international child protection standards and take into account girls’ unique situations
Liaise with consultants and advisors to establish and maintain highest quality and accuracy of content
Social Media Strategy
Work with Chief Branding and Marketing Officer and Creative Director to develop a social media strategy (Facebook, Twitter, Instagram, Medium) for the Nia Movement, adhering to brand guidelines
Establish and execute a social media content plan
Conduct brainstorms with cross-functional team to surface and gather new, innovative ways to create social content and programs
Coordinate with Chief Branding and Marketing Officer to conceptualize, design and implement campaigns
Work collaboratively with Graphic Designer/Creative Team to disseminate creative assets
Define metrics and use analytics to measure success of social media strategy and targeted campaigns
Conduct web asset audits to map a brand’s global web presence and assess the effectiveness of each digital asset
Create strategy and content for web presence and outreach.
Identify new communities and technologies for marketing efforts.
Develop ad
Working with the Creative Director to evolve, build/create, design and activate ZanaAfrica Group and Nia brand websites
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Qualifications + Requirements
Bachelors in Communications, Marketing, Computer Engineering, Industrial Design, User Interface Design, or related field
3-4 years of relevant experience in mobile technology, mHealth, SMS development Digital Media, Social Media,
2-3 years of project management experience, working with creative a plus
Strong understanding of user experience design
Experience with A/B testing and running focus groups in Kenya
Excellent written and verbal communication skills in both English and Kiswahili, including the ability to articulate complex and creative concepts to team and external partners
Strong attention to detail
Fluency in Microsoft Excel
Advanced knowledge of social media best practices and platforms; strong understanding of social media trends
Knowledge and ability to keep pace with SEO, search engine, social media and internet marketing industry trends and development
Strong planning and organizational skills; ability to prioritize multiple tasks simultaneously
Well-versed in women and girls’ issues, reproductive health and human rights
Unapologetic belief and passion for girls and women’s rights and potential
Fluent Kiswahili is a must; Keen understanding of Sheng (preferred)
Compensation: Salary is commensurate with experience. Actual salary will be dependent on qualification and anticipated contribution to the company. ZanaAfrica Group is an equal opportunity employer. It is our strong belief that equal opportunity for all employees is central to the continuing success of our organization
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