About the Role
Savannah Brands is hiring for a Sales and Brand Ambassador, with the opportunity to grow into a Sales and Marketing Manager. This role would be responsible for the growth of the beverage and snack brands in bars, restaurants, hotels and cafes. This will also involve helping to define and execute how to grown the Savannah Brands portfolio through customer engagement and new customer acquisition in the On Trade.
The Sales and Brand Ambassador will be responsible for growing sales by building strong customer and consumer relationships.
Detailed Responsibilities
Account Management
Define and execute on customer contracts
Own the timely distribution of products to ensure minimum out of stocks
Optimise sales in account through:
Maximising visibility in bar/ restaurant/ hotel – through placement, brand point of sale etc.
Activations – including sampling, influencer engagement etc.
Ensuring availability of the product – Checking out of stock of product portfolio and generating re-orders
Pricing – Reporting on pricing and ensuring correct RRP is displayed
Competition – reporting back on activations from competition and share recommendations on how to optimise
Relationship Building – Building relationships with the bar managers
Learnings – Sharing recommendations on how to improve sales growth at bar level and beyond
Quality & Quantity bar visits
Ensuring all bar visits are well documented
Define and execute a promotion plan for key accounts including Alchemist, Brew Bistro and Carrefour
Develop point of sale items with local agencies in alignment with Director
New Distribution
Identify and lock relevant new accounts for the product range
Build relationships with new accounts
Own and deliver on the growth targets for the month
Influencers/ Social Media
Engage key influencers in bars to grow word of mouth about our beverage products
Work with social media manager to amplify these online
Activations/ Events
Define an annual events schedule for the year
Book key events in alignment with Director for the year
Run the monthly product activations in store and at events including managing the set-up, the promoters, engaging consumers and amplifying each activation online.
Engage and entertain influencers at key events
Budget Management
Own an activation budget monthly
Report monthly on spend vs. plan
Desired Candidate Profile
Does this sound like you?
At least 3 years’ experience in Sales, Retail
Great spoken and written English and Kiswahili
Strong track record of building relationships with consumers and customers
You have both commercial acumen and the charisma & creativity to grow sales
You are an extrovert, able to find, build and nurture relationships with new customers and sales channels
You are independent and reliable, able to work with minimal direction and meet targets
You are ambitious, results driven, a hustler
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