Job Description
WHO YOU’LL BE WORKING WITH
The Kidogo Family is a fun, passionate, driven group of young (and young at heart) people who are creating a world where every child, no matter where they were born, has the opportunity to reach their full potential.
You will be solely in charge of Kidogo’s marketing and promotion activities both locally in the communities we work in, and nationally. You’ll be situated within Kidogo’s operations team, reporting to the head of the department, while working closely with Kidogo’s hub and spokes managers, as well as head teachers and field staff.
Kidogo is a meritocratic, collaborative and agile environment and the incoming Marketing & Communications Coordinator working style must promote this culture.
RESPONSIBILITIES
Marketing:
Develop Kidogo’s overall marketing strategy
Develop promotional/marketing content to increase Kidogo’s brand awareness in the informal settlements in order to increase enrollment and attract new daycares
Identify and develop new market opportunities for Kidogo in the informal settlements
Community Engagement:
Carry out customer surveys to understand demand and manage brand positioning o Lead the design of parent newsletters and other community engagement tools o
Conduct market research and analysis to better understand target customers, evaluate trends and brand awareness
Communications / Promotion:
Organize and oversee all communication and promotional activities, campaigns (social media, newspaper etc.), exhibitions and promotional events
Liaise with media, printers, graphic designers and publishers as required and manage the production of marketing materials such as leaflets, flyers, posters and newsletters,
Assist in reporting and documentation for funders, investors and other stakeholders o Assist in event management, where required
ATTRIBUTES OF A SUCCESSFUL MARKETING & COMMUNICATIONS COORDINATOR
Do-er: You are efficient, organized and use your time effectively. You take initiative and have the ability to drive projects independently with limited supervision.
Adaptable / Agile: You have a willingness to learn and adapt. You are comfortable revisiting and refining aspects of a program and iterate based on lessons learned during the development lifecycle.
Intra-preneurial: You see solutions, not challenges. You have a gritty, experimental spirit and actively find opportunities to reach our goals in more effective ways by exercising creative resourcefulness.
Fiercely compassionate: You exercise empathy and treat all people with respect and dignity. You combine the urgency of getting things while appreciating the complexities of working in urban informal settlements.
Resourceful: You embody our value of doing more with less, while flexing your creativity and problem-solving skills.
Personable / high energy: You’re comfortable interacting with different people of different backgrounds and have a ‘spark’ that makes people believe in what you say. You’re an expert listener.
EXPERIENCE & BACKGROUND:
You must have:
Bachelor’s degree in marketing, communications, business or equivalent
3+ years of professional experience in marketing or related field
Excellent verbal and written communication skills
Be comfortable designing basic brochures, flyers, posters etc.
Comfort with social media (Facebook, Instagram, Twitter)
English and Swahili fluency
Willingness to commit a minimum of 2 years
It would be great if you had:
Previous exposure / experience in urban informal settlements or lower income communities
Experience working in a start-up environment, including human-centered design thinking
