Job description
We are looking for a Regional Marketing Manager to develop and deliver local implementation of the Global Marketing Strategy for allocated Brand(s) that leads to brand equity, consumer commitment and brand profitability. Market Focus includes Kenya, Tanzania, Ethiopia, Uganda, Sudan and Zambia.
From day one you will be responsible for:
To assist Head of Marketing, MEA with development of Brand Strategy, priorities and objectives, marketing plans and activities by market to achieve business targets.
Develop, implement and monitor localised execution of marketing plans & activities, alongside Commercial and 3rd party distributor teams in order to achieve Brand targets and build Brand equity, in line with brand guidelines.
Conduct tracking and post campaign reports to help evaluate execution excellence in market.
Work alongside Brand Ambassador(s) in market to maximise activity
Maintain excellent relationships with key internal and external stakeholders in order to optimise delivery of activities and facilitate timely, relevant communication.
Provide monthly report on market activity and competitor analysis to key internal stakeholders
Be continuously alert to changes, issues and opportunities in the market, evaluate & recommend solutions and implement agreed changes to plans in order to optimise return – Role requires regular travel into the markets to ensure strong understanding of consumers, customers and trade.
Inform Head of Marketing, MEA of progress against plans and seek consultation on significant issues, opportunities and risks for allocated Brands (and team) in a timely way, taking a solution focused approach.
You’ll bring:
Qualified to degree level or equivalent within a marketing component or has a professional marketing qualification e.g. C.I.M. Diploma in Marketing
Proven experience of creating brand strategy and full market mix development and activation
Demonstrable experience of full P&L analysis and comfortable with key financial metrics
Excellent presentation and communication skills
Successful third party relationship management
Has a confident proactive approach and is consistently reliable in delivery
Second language, French (desirable)
Drinks industry experience (desirable)
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