Job description
We are looking for energetic and commercially-minded Market Development Managers to join our team in Nairobi. They will deliver William Grant and Sons’ commercial & marketing objectives within the On-Trade and Off-Trade channels, maximising opportunities to build long-term brand equity and value, whilst ensuring delivery of short-term financial results and long term profit growth.
From day one you will be responsible for:
Translate the MEA regional strategy to develop detailed activity grids with relevant KPIs.
Assist with the development of the Channel Plan and execution of deliverables in each segment.
Manage the “Route To Consumer”: distributors and wholesalers network in the market.
Locally plan, set and agree budgets (depletion, shipment, stock level) and objectives with the Country Manager.
Implement shopper marketing principles in terms of visibility and activations.
Support the Country Manager to achieve the commercial objectives and policy for each market.
Monitor the supply chain and proactively manage any issues to ensure timely and smooth market supply (orders follow up).
Build strong, mutually beneficial relationships with distributors, liquor retail, Off Trade key accounts managers and wholesalers.
Analyse monthly depletions, stocks and forecasts to stay informed of trends in the markets.
Source relevant market share data (e.g. IWSR / Retailer output / Nielsen etc.) and identify gaps, making recommendations on feasible solutions.
Understand and deliver the pricing strategy locally for each brand and explore ways of generating brand value pricing.
Ensure optimum numerical distribution and visibility of our brands.
Build solid awareness of external market trends (consumer, competitor, political insight), and identify opportunities to drive business development through existing and new customers or routes to market.
Manage all market visits from the regional team (Premium Brand Specialist, Marketing Support etc.
You’ll bring:
Educated to degree level, or equivalent.
Solid track record of positive contribution towards key accounts, ideally in the Wine & Spirits or Beverages industries.
Strong numerical skills with the ability to identify insights from data.
Exceptional influencing and negotiation skills; able to network across functions and at all levels of the business and challenge constructively.
Excellent interpersonal skills; able to express yourself in a clear, succinct, compelling and energetic manner
Creative with an entrepreneurial spirit.
Action oriented self-starter who is able to work with minimum supervision.
Demonstrates professionalism, credibility, trust and respect both internally and externally.
Fluent in English, with any additional languages such as French an advantage
Comprehensive understanding and working knowledge of Prestige brand building with the ability to bring creative solutions and balance commercial delivery (desirable)
Evidence of being able to apply category management principles to form commercial propositions that drive value and volume growth (desirable)
If this sounds like you, please contact angie.cheung@wgrant.com and send an up to date copy of your CV and a cover letter including the following details:
An outline of your current package and expectations
Notice period from your current role
As this role will be based in Kenya, please also confirm your right to work.
Closing date: Sunday 16th December
Due to the high level of applications only successful candidates who meet the above criteria will be contacted.
