Job Description
Duties and Responsibilities:
Conceive and develop efficient and intuitive marketing strategies
Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
Take ownership of all digital marketing across multiple channels including the website, social media and performance channels with a focus on driving leads.
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
Initiate and control surveys to assess customer requirements and dedication
Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Monitor progress of campaigns using various metrics and submit reports of performance
Collaborate with managers in preparing budgets and monitoring expenses
organising events and product exhibitions and work with graphics teams to develop appropriate marketing memorabilia
maintaining websites and utilising data analytics to come up with appropriate courses of action, produce written and multimedia content and
manage pay-per-click (PPC) and programmatic advertising assess online traffic, updating databases and using a customer relationship management (CRM) system coordinating internal marketing and an organisation’s culture
Qualifications, Experience and Skill
Proven experience as marketing executive or similar role
An analytical mind, know your data be able to track leads and talk analytics.
Thorough knowledge of strategic planning principles and marketing best practices.
Proficient in MS Office and marketing software (e.g. CRM)
Familiarity with social media and web analytics (e.g. WebTrends)
Excellent communication and people skills
Strong organizational and time-management abilities
Creativity and commercial awareness
BSc/BA in marketing, business administration or relevant discipline
Membership to professional marketing bodies will be an added advantage
