Job description
We are looking for serious individuals to work with us as trainees in Web Design, Graphics Design, Social Media Marketing, Email Marketing & Search Engine Optimizations.
Job Description,Purpose and Scope
Key Responsibilities
Creating websites that are appealing, original and corporate. This would require both technical web making skills (HTML, Adobe PageMaker, WordPress, Joomla…etc) and a creative eye for original concepts.
Plan and execute all SEO/SEM for all the clients websites
Performing Google AdWords and Google Analytics to segment and target clients
Design, build and maintain social media presence through targeted advertising
Running social media campaigns that include social media marketing and attracting as many people to like our our client’s pages on social media as possible, creating and handling our tweeter account as well as creating social media hype about our company.
Creating and maintaining our company blog with clear, well written and thoroughly researched articles on our products and ongoing in our industry.
Converting our online leads into actual sales through client engagement. This requires a thorough understanding of our industry services, products and technology as well as customer handling soft skills
Identify trends and insights and optimize spend and performance based on them
Develop engaging online content including click bait, forums, videos, graphics, and blogs; monitor and analyse content success
Forecast marketing campaign growth and ROI for marketing campaigns
Manage email and social media marketing campaigns
Email marketing – list maintenance, segmentation, execution, monitoring, reporting
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Knowledge, Experience & Personal attributes required
Bachelors or Diploma in Marketing, Business, IT or related fields
Demonstrable experience in digital marketing
Demonstrate experience in creating and managing SEO/SEM, marketing databases, email, social media and or digital advertising campaigns
Highly creative with experience in devising digital campaigns that will lead to massive online following/sales
Experience in optimizing landing pages and user funnels
Solid knowledge of web analytical tools e.g Google Analytics, Web trends, Net Insight etc
Knowledge of Ad serving tools e.g DART, Atlas
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML,CSS, WordPress, Joomla and Javascript
Strong analytical skills (both information and data)
Up to date with latest trends and practices in online marketing and measurement.
