Reporting to the Chief Executive Officer, the Marketing Manager will be responsible for developing marketing strategy resulting in revenue growth, identifying convertible leads, creating and building the brand of the company internally and externally with value chain players, monitoring market trends and developing new products that are consistent with the market demands.
Responsibilities
Developing the company brand both internally and externally
Developing, implementing and continuously update marketing policies and procedures
Developing pricing strategy for new markets and potential customers in collaboration with the management
Gathering market intelligence and monitor market trends, assessing demand for current product, future potential of the current product and potential for new product
Advising on local, national and international factors affecting the buying and selling of the company’s product and providing recommendations on any factors that present challenges
Developing through consultations with the market and with internal departments, new products and determine the best new products to introduce into the market
Developing demands for the company’s products in the market
Conducting economic and commercial surveys to identify potential markets for the company’s product
Implementing and monitoring marketing projects / plans with support from the sales team and other internal departments where necessary
Key Result Areas
Number of new leads that convert into new customers.
Percentage of flowers sold against what is produced.
Number of new products developed and accepted into the market.
Percentage growth in revenue.
Price increments achieved due to implementation of successful marketing strategies
Qualifications
Bachelor’s Degree in Marketing from a recognized university augmented by a Master’s degree.
Professional Qualifications are an added advantage
Minimum of 6 years’ work experience in marketing profession
Branding knowledge and experience
International experience and knowledge of exporting products is highly preferred
Floriculture experience is an added advantage
Good communication skills (verbal & written)
