Job Description:
The Marketing Manager’s workplan will be guided by the strategy and needs of the Business Development team. You will be given the creative autonomy to create the pictures, videos, blogs, website and presentations that will be used across multiple channels to engage our partners, potential recruits, and learners. Your responsibilities would include:
Traveling to the field to capture pictures, videos and stories from our learners;
Creating compelling marketing materials from various medias for our website, blog, social media and presentations;
Designing and updating the Arifu website on a regular basis in line with our brand strategy;
Creating and managing all promotional materials and “swag” to increase brand visibility;
Using various software to create graphics for presentations and promotional material;
Leading our social media campaigns;
Collaborating and brainstorming with various teams to inform the marketing strategy.
Qualifications:
A desire to impact lives, the ability to make a long-term commitment to your team and the product, and exceptional problem solving abilities are all essential prerequisites on the Arifu team. For this role, we’re also looking for someone with the following:
Marketing/Communications Diploma or related field required; University Degree preferred.
2-3 years of professional marketing and content creation experience required;
Experience and strong command of CSS, Adobe Illustrator, Photoshop, and video editing software;
Compelling storyteller that translates into pictures, videos, blogs, and social media;
Strong proficiency in website design is required;
Working knowledge of photography and videography and comfortable with using a DSLR;
Professional video editing experience is preferred;
Understanding and vision to create social media campaigns;
Detail oriented with strong analytical skills to exercise independent judgment and decision making;
Ability to thrive in a fast-paced, resource-constrained, early stage work environment;
Fluency in English and Swahili required;
Driver’s license and ability to travel throughout Kenya (up to 15% travel). Possibility of international travel.
Compensation and Benefits:
First and foremost, we care about your success and will support you along your journey to achieving remarkable success. We aspire to be competitive on compensation although, as an early-stage social enterprise, many on the team work just below market rate. To make up for that, staff are able to participate in the Arifu employee share program. We also offer a comprehensive health insurance package and will cover the cost of a work permit for foreign staff. Other benefits include monthly airtime allowance, extra leave, a stocked kitchen, and plenty of ping-pong and foosball.
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