Industry: BPO
Job Description: In the Online Marketing Associate position, you will be expected to assist with the content creation of online marketing activities including, but not limited to social media, brand reputation management, website optimization and creation of content for all social media accounts across the Cupid Media brand.
You will also be expected to create and manage social media calendars across all Cupid Media brands and carry out competitor research analysis.
Responsibilities
General Tasks:
Update and work with your manager on social media content creation weekly to increase brand awareness and increase engagement.
Manage all social media channels such as Facebook, Twitter, Pinterest, Google + and Instagram
Creation and management of social media calendars
Brand reputation management on social media channels and review websites
Research and source love quote images, dating tips, testimonials and images relevant for each social profile and social media platform under the direction of your manager
Idea generation for all content pillars across all social channels
Monthly reporting on all social media activities
Social Media:
Researching and creating content for social media – Facebook, Twitter, Instagram, Pinterest, YouTube and Google +
Regular monitoring and documentation of competitor social pages
Image Sourcing/Video Content Sourcing
Love quote sourcing
Dating Tips/Date Idea content research
Running Social Media competitions
Assisting with new post ideas
Idea generation
Calendar creation and management
Manage and facilitate social media communities by responding to social media posts and developing discussions
Evaluation:
The quality of all content.
The effectiveness of social media in supporting business growth.
Timely completion of tasks and provision of updates to your manager
Effective implementation of set tasks
Initiative for content creation and updates to Social Media plan.
Job Requirements:
The ideal candidate will possess:
A degree in/or currently studying Marketing, Communications or Public Relations (or a related discipline)
An understanding and appreciation of online marketing
An understanding of social media channels and platforms
Basic graphic design skills (Adobe Photoshop, Canva, Picmonkey etc)
Excellent written and verbal communication skills
Good computer skills
Excellent English skills
The following attributes/skills would be advantageous:
Previous experience or exposure to social media management tools
Previous management or assistance of social media pages
Previous experience in creating content for social media channels
Ability to prioritize, meet deadlines and multi-task
Knowledge or intern experience of 1 year from a similar role
