Job Description
Reporting into:Head of Marketing (HoM)
Marketing Channels: Email, Mobile Apps and SMS
Key Responsibilities
Organizational:
Weekly coordination and training with direct report
Reporting:
Update the Channel Master as required
Analyse KPIs performance and gather insights to improve the channel
Monthly completion of channel actuals vs targets in forecasts
Functional:
Write, have approved, execute and conclude channel improvement briefs on time
Continuously conduct content and creative testing to determine long-term effectiveness of test campaigns versus control frameworks
Own the process of creating, growing and maintaining the health of subscriber lists to improve reach and drive engagement
Support new offline and online projects/initiatives by the businesses
Manage channel ad placements and blast campaigns
Work closely with direct report to regularly analyze results, produce and communicate insights, and make relevant course corrects to drive KPIs
Monthly check that automated campaigns (e.g transactional emails) are triggered as per logic document and actively escalate any issues found
Draw insights on best practices, campaign enhancements, and new industry trends
Coordinate with design and content teams for visual assets and content
Key Relationships
Push Marketing Channel Manager
Push Marketing Colleagues
Art Director and Junior Designers
Required:
Basic understanding of digital marketing with an interest in email and mobile marketing (push notifications, sms and in-app advertising)
Experience with web-analytics tools such as Google Analytics
Strong analytical and reporting skills with a keen attention to detail
Ability to work in a fast-paced, team environment
Basic understanding of HTML for email template coding
A fast learner and all round team player
Desired:
Working experience in online marketing
University degree in Marketing, IT, Economics or a related field
Practical understanding of email and mobile marketing concepts
Strong copywriting skills for creating compelling messages
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