The role will delight target consumers, build strong brands and generate strong brand building results.
A day in the life of the Brand Operations Manager:
Activates Brand Essence and Vision
Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
Contributes to the development of Big Ideas, engagement strategies and creates relevant and memorable brand experiences.
Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
Contributes to development and executes strong, functionally aligned brand and ICP plan.
Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
What will make you successful
A degree level education preferably in Sales, Marketing or Business Administration
Minimum 3 years’ experience in Marketing within FMCG
Experience in leading and managing a cross functional team
Experience working in cross functional teams
Apply via :
jobdetails.nestle.com