Occupancy and Revenue Generation:
Demand Anticipation: Anticipate demand for accommodation across target universities and colleges through constant engagement with various stakeholders. Prepare promotional campaigns to ensure predictive ramp-up, stabilization, and backfilling across all properties by generating high-quality leads. The stakeholders include foundations, HELB, MoE, Commission of University Education, TVET Authority, and the Kenya Association of Technical Training Institutions (KATTI), who can influence property stabilization directly or indirectly.
Property Stabilization: Stabilize properties within a fixed timeframe by advance planning and implementing sales initiatives that drive early bookings through the university alliance channel. This includes the execution of signed memoranda of understanding to deploy formally agreed engagements and interventions.
Creating Promoters and Influencers: Tactically create promoters and positive influencers within the ecosystem of universities and colleges to spread awareness and promote referrals.
High School Outreach: Reach out to high school students through various interventions, presenting the value proposition for accommodation services.
Campaign Management:
Onboard, engage, and retain key stakeholders, influencers, and brand promoters within the university alliance ecosystem continuously.
Align promotional and awareness campaigns for customer acquisition with the university and college calendar (intake, events – academic and non-academic).
Deploy mutually beneficial interventions that support lead generation and enhance brand visibility for partnering universities and colleges.
Design and implement university alliance tactics to expand the partner portfolio database.
Continuously analyze trends based on the university calendar, property churn, occupancy, resident demographics, and referral effectiveness to refine campaigns.
Develop and implement a comprehensive onboarding matrix for university alliances and retail partners to ensure an exceptional experience.
People and Culture:
Foster and promote a customer-centric culture within the department to ensure an exceptional experience at every touchpoint.
Establish and implement efficient and effective departmental systems, processes, and procedures to achieve business objectives.
Ensure the department is adequately and optimally resourced with personnel, equipment, software, training, and other necessary facilitation to achieve business objectives.
Qualifications and Education Requirements
Bachelor’s degree in Business Management/Administration. An MBA is preferred.
5-10 years of relevant work experience.
Demonstrated leadership and supervisory skills.
Strong analytical capabilities with proficiency in collecting, analyzing, and interpreting data.
A customer-centric approach to understand and meet the needs of both internal and external stakeholders.
Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook) and other relevant software applications for data analysis and report generation.
Excellent communication, negotiation, and relationship-building skills, with the ability to engage effectively with diverse stakeholders.
Ability to thrive in a fast-paced, dynamic team environment with multiple stakeholders.
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