About the Role:
Reporting to the Head of Asset Finance & Leasing, this is a critical leadership role in business development responsible for generating and driving leads from customers and asset dealers (Vehicles & Equipment) in support of the branches, sector, segment and Bank budget.
While the incumbent may be based at the Headquarters in Nairobi, the role requires flexibility to support partners, customers and branches across the country.
Key Responsibilities:
Dealer visits and engagements for business lead generation in Asset Finance as guided by the management.
Develop a dynamic pipeline for Asset Finance, targeting the medium, large SMEs, PSV Saccos and fleet operators in pursuit of the set business targets. This shall include customers who require revolving limits to meet their annual asset acquisition plans.
Development, negotiation and management of joint promotion schemes with asset dealers ensuring achievement of the set objectives. This shall include cascading such programs to other departments and branches.
Identifying emerging cross-selling opportunities for other bank products, including but not limited to CASA, Insurance, Investments, Trade, etc.
Work closely with the other segments/departments in ensuring customer needs in asset finance are fully identified and met, besides targeting growth in customer numbers.
Coordinate and manage all product training and ground marketing activities where the department has an interest, either initiated by the vendor, partners or other bank structures.
The staff shall gather market intelligence and use such feedback to develop products that align with customer expectations.
Personal Competencies:
Excellent communication and interpersonal skills.
Ability to work collaboratively with cross-functional teams.
Strong analytical and problem-solving skills.
Strong and proven relationship management skills.
Self-motivated with a proactive approach.
Skills & Qualifications:
Minimum of a first degree from a recognized University.
5 Years Experience in a similar role in a bank, or a sales function in an established motor vehicle/ equipment company.
Sales or Marketing certification will be an added advantage.
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