Roles & Responsibilities:
Build and maintain long term relationships with customers and partners to generate trust
Establish external and internal insight sharing channel, for their translation and incorporation into the product development process.
Drive user and commercial endorsements of new fashion products and innovations
Aggressive market research on industry trends, consumer preferences and emerging technological
advancements, to translate gaps and opportunities for innovation.
Aggressive product testing in the market and across consumers to ensure ongoing innovations success.
Ensure compliance with legal requirements, industry regulations and ethical standards for all fashion product innovations
Build behavioral and emotional ties into our engagements and enable differentiated product experience
Develop and execute product display and packaging strategies, and USP to differentiate our products in customer outlets
Customer and instore training on new or improved product developments and innovations, to enable aligned brand user experience
Actively and dynamically know our consumer profiles, customer clusters, market segments, competitors and opportunities, to inform on fashion developments strategy.
Provide the company with marketing/sales intelligence to drive market leadership
Understand customer business, their clients, the challenges, the pain points, and the areas of growth
Drive sustainability through localization of universe product solutions to meet specific target consumer cluster needs
Translate market and data insights into a pipeline of fashion product development, in line with fashion strategy
Minimum Requirements:
Degree/ Diploma in relevant field
4+ years in product development and innovation
Passion fashon
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