Description
The Business Development Executive will be responsible for overseeing both digital and conventional business development initiatives to position the firm as a leader in the industry.
Duties & Responsibilities
Develop and Implement Business Development Strategies:
Create and execute comprehensive plans to drive client acquisition and retention.
Identify potential markets and craft tailored strategies to attract high-value clients.
Digital Marketing and Online Growth:
Oversee the firm’s digital presence, including website optimization, SEO, and analytics.
Manage social media platforms (LinkedIn, Instagram, Facebook, etc.) to build brand visibility.
Create engaging digital content, including blogs, newsletters, and email campaigns, to promote the firm’s expertise.
Conventional Marketing and Client Outreach:
Establish relationships with local businesses, professional networks, and industry associations to identify opportunities for collaboration.
Plan and host networking events, seminars, and workshops to showcase the firm’s capabilities.
Develop and distribute promotional materials such as brochures and corporate profiles.
Client Relationship Management:
Collaborate with partners to identify and target potential clients in various industries.
Strengthen relationships with existing clients to encourage referrals and repeat business.
Conduct regular client satisfaction surveys and address feedback to ensure continuous improvement.
Market Research and Competitive Analysis:
Analyze market trends, client needs, and competitor strategies to identify opportunities for growth.
Provide regular updates on market insights and campaign performance to the partners.
Leadership and Collaboration:
Lead the marketing and business development initiatives across all departments.
Train and mentor junior staff involved in business development activities.
Align business development efforts with the firm’s overall growth objectives.
Skills & Experience
A bachelor’s degree in Marketing, Business Development, Communication, or a related field.
At least 3-5 years of experience in business development, sales, or marketing, preferably in professional services.
Proven ability to meet and exceed business development targets.
Strong interpersonal, negotiation, and presentation skills.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, CRM software, social media management tools).
Exceptional analytical and strategic thinking abilities.
A confident, professional demeanor with excellent communication skills.
Knowledge of the audit, tax, and accounting industry is highly desirable.
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