Key Responsibilities:
Marketing Strategy and Planning:
Develop and implement strategic marketing plans to achieve organizational objectives and enhance brand presence.
Conduct market research to identify customer needs, industry trends, and growth opportunities.
Brand Management:
Oversee the development and execution of branding initiatives to ensure consistency and effectiveness.
Monitor and enhance the company’s online and offline presence.
Team Leadership:
Manage, mentor, and develop the marketing team to drive performance and achieve departmental goals.
Set clear objectives and KPIs for the team and ensure regular progress reviews.
Advertising and Promotion:
Oversee the creation and execution of advertising campaigns, including digital and print.
Coordinate promotional activities, product launches, and events to increase market visibility.
Public Relations and Communication:
Build and maintain relationships with media, industry partners, and stakeholders to enhance the company’s reputation.
Develop and manage communication strategies, including press releases and corporate materials.
Digital Marketing and E-commerce:
Lead digital marketing strategies, including SEO, SEM, social media, email campaigns, and content marketing.
Optimize the company’s e-commerce platforms and monitor performance analytics.
Budget Management:
Prepare and manage the marketing budget, ensuring cost-effectiveness and maximum ROI.
Track and report on marketing expenditure and campaign results.
Stakeholder Engagement:
Collaborate with internal teams such as sales, production, and customer service to align marketing activities with business objectives.
Engage with external partners and agencies to enhance marketing initiatives.
Qualifications and Experience:
Bachelor’s Degree/ Diploma in Marketing or MBA in Marketing; a qualification in Public Relations will be an added advantage.
7-10 years of working experience in an industrial B2B marketing role, with at least 3-4 years in a managerial capacity.
Experience in marketing technical products will be an added advantage.
Membership with the Chartered Institute of Marketing (CIM) will be an added advantage.
Skills and Competencies:
Strong leadership and team management skills.
Excellent communication, interpersonal, and negotiation abilities.
Proficiency in digital marketing tools, analytics, and CRM platforms.
Exceptional problem-solving and strategic thinking capabilities.
Ability to work under pressure and meet tight deadlines.
Why Join Our Team?
We are an industry leader offering an excellent platform for professional growth and a chance to make a significant impact in the marketing landscape. If you are a dynamic and innovative marketing professional, this is an opportunity to take your career to the next level.
Interested and qualified candidates should forward their CV to: cvs@execafrica.com using the position as subject of email.
Apply via :
cvs@execafrica.com
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