Our client is a dynamic and innovative company at the forefront of the sports betting industry.
Job Summary: The ideal candidate will drive the brand’s engagement through strategic influencer collaborations.
Key Responsibilities:
Expanding Influencer Resources
Actively search and contact local high-quality influencers, establish cooperative relationships, and expand the brand’s influencer resource library.
Discover potential influencers through social media (such as TikTok, Instagram, Facebook, etc.) and offline channels, and evaluate their influence and content matching.
Communicate with new influencers on cooperation models, activity requirements and settlement rules to promote the smooth development of cooperation.
Cooperation Follow-up and Management
Customize cooperation plans for new influencers, discuss video creativity and script content with them, and ensure that they meet brand needs.
Follow up on the progress of influencer video releases, collect video links, and check whether the playback volume and quality meet the cooperation standards.
Coordinate subsequent cooperation processes, including video performance analysis, fee settlement, and long-term cooperation plan formulation.
Creative Planning Support
Assist in writing simple and easy-to-understand short video scripts, discuss creative directions with influencers, and provide practical suggestions.
Optimize content formats according to the characteristics of different platforms to enhance the attractiveness and conversion effect of influencer videos.
Data Recording and Feedback
Record the cooperation data of all new influencers, including playback volume, interaction rate, activity conversion, etc., to provide reference for subsequent cooperation.
Regularly organize data reports, summarize the influencer expansion and cooperation effects, and put forward optimization suggestions.
Brand Event Support
Cooperate with the planning and execution of the company’s brand activities to expand suitable influencers for the activities to participate in the cooperation.
Assist in the coordination of offline activities and complete the on-site content shooting tasks with influencers.
Qualifications and Skills:
Bachelor’s Degree in Marketing, Communications, Public Relations, Media Studies, Journalism or any other relevant certification.
Minimum of 3 years proven experience in a similar role.
Strong ability to identify and approach potential influencers with market insight.
Excellent communication skills to establish trust and build lasting partnerships.
Creative mindset with experience in short video content creation or scriptwriting.
Highly organized with strong attention to detail in data management and processes.
Proactive learner with enthusiasm for influencer marketing and social media trends.
Capable of managing multiple projects simultaneously without compromising quality.
Experience in social media operations or short video production.
Familiarity with the local influencer market and social media trends.
Interested candidates are invited to submit their CV and a cover letter detailing their relevant experience to jobs@ffsolutions.co.ke.Application Deadline: 15th January 2025Note: Only shortlisted candidates will be contacted.
Apply via :
jobs@ffsolutions.co.ke
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