Your role : if we were to put the role in one line…we would say we are looking for a professional who would disrupt with digital…ie. an innovative out of the box thinker who has a firm grasp on the blurring boundaries between consumers,stores and brands. Has the wherewithal to “make a difference” in a crowded market. In a lean team you would be leading as the Brand Manager on Digital for the East & West Africa markets. Driving digital marketing excellence through the development and implementation of coordinated strategies across different online touch-points , influence brand likeability, penetration,loyalty. Evaluate effectiveness of campaigns and new marketing initiatives creating a measurable ROI. Long term Digital Communications Strategy Development and Delivery, Annual brand communication plans would come under you purview. Experience past or present with the Nigerian market is key for the role.
Candidate Profile:
Graduate + MBA preferably.
At least 3-5 years of experience either on the client or agency side .
Effective communicator
Experience in the consumer goods industry is a must have !
High Preference for Nigerian Nationals as the role oversees the key market for the client .
Managing Expectations:
At Mindfield we are driven by mutually agreed KPIs and service levels. Exceptional results can only be delivered when we understand both our key stakeholders clients and candidates. Keeping this in mind we would request that when applying for a role do take cognizance of the “must haves” to avoid disappointment. Sometimes positions take time to close and there could be delay in us responding to you but respond we will. Look forward to a long term relationship. …..Mindfield.. making a difference
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