Role Overview:
The Social Media Associate will be responsible for managing Food4Education’s online presence and engagement across various social media platforms. They will play a pivotal role in crafting and executing a dynamic social media strategy to amplify the organization’s impact, build brand awareness, and engage diverse audiences. The ideal candidate will have a creative flair, strong storytelling skills, and the ability to use data-driven insights to optimize content and campaigns.
By collaborating with the Communications team, the Social Media Associate will help ensure that F4E’s mission and values are effectively communicated, fostering a vibrant online community.
Key Responsibilities:
Develop, curate, and schedule high-quality content (text, images, videos) for F4E’s social media platforms, including but not limited to Instagram, Facebook, Threads, TikTok and LinkedIn.
Collaborate with the Communications team to ensure all content aligns with F4E’s brand voice and mission.
Create engaging and relevant content for social media posts, and blog articles aimed at driving audience engagement and enhancing brand awareness.
Research and apply the latest strategies in social media marketing to continuously improve performance.
Monitor and manage F4E’s social media accounts, ensuring consistent engagement and responsiveness to followers.
Analyze social media metrics, and monitor brand sentiment through social listening tools to track performance and suggest improvements.
Assist in planning and executing digital campaigns to support organizational goals.
Partner with the wider Comms team to amplify offline campaigns on digital platforms.
Foster a strong, engaged online community by interacting with followers and responding to comments and messages promptly.
Identify and engage with influencers, partners, and advocates to expand F4E’s digital reach.
Stay updated on social media trends and best practices, identifying opportunities for F4E to innovate and optimize its digital presence.
Conduct competitor analysis to benchmark F4E’s performance.
Increase search media page viewership, generate traffic, and increase engagement with the audience.
Qualifications and Skills:
Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
3+ years of experience managing social media accounts for an organization, preferably in the nonprofit or social impact sector.
Proficiency in social media management tools and analytics platforms.
Communication Skills: Excellent verbal and written communication are essential for effective interaction with followers and stakeholders. The ability to present information clearly and persuasively is crucial with a keen eye for detail and creativity.
Strong creative, innovative mindset and writing skills, with an eye for visual storytelling.
Knowledge of graphic design tools such as Canva or Adobe Suite is a plus.
Familiarity with social media trends, algorithms, and best practices.
Excellent organizational skills and attention to detail.
Passion for social impact and alignment with F4E’s mission.
Apply via :
.keka.com